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Formex Stockholm - 2014

Formex in August 13-16, had a trend exhibition in Stockholmsmässan’s Entrance Hall presenting four of next season’s most important trends: Soft Nordic, Wild Wood, Dark Fragrance and Raw Rustic Junction. The designer behind the exhibition was Jan Rundgren. The Nordic landscape and the Renaissance inspire fall and winter trends at Formex.
“We are seeing several parallel styles as the fall approaches - and each one has a Nordic feature of some kind. So it makes sense to give this fall’s Formex the theme “Soft Nordic”. It is becoming increasingly common to find Scandinavian products wherever you go in the world. These products are acting as “good ambassadors” for our special approach to interior design. It feels like our design is easy to relate to and represents good quality that appeals to a broad market,” says Jan Rundgren.

Soft Nordic is the strongest trend for the fall and winter and it is also the overall theme for the Formex exhibition. Design that traces its roots back to Scandinavian design from the 1950s is experiencing a rebirth.
The Wild Wood trend also finds inspiration in the Nordic region, although here it is primarily the landscape that is the major source of inspiration. Food and nature go hand-in-hand. The Nordic kitchen is stronger than ever.
Dramatic colors and design are common in the Dark Fragrance trend. Patterns are taken from the flower motifs of the Renaissance. It is either a lot of everything or a single striking object in an otherwise austere interior.
Raw Rustic Junction takes its inspiration from the ports of the world. Rusty surfaces are combined with materials with a lot of patina. The palette tends toward strong colors combined with dark neutrals and blue tones in winter hues.
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